Timer’s Beverage
Timer’s Beverage Center has been serving the greater Racine area since 1926. We have Racine’s best selection of beer, wine and liquor plus great selection of fine cigars, mixers and all of the supplies needed to make your party a success.
We are especially proud to offer one of the best selections of bourbon whiskey in the midwest and are known for our great selection of micro brews and craft beers.
Our staff will bend of backwards to help you pick out the right wine to go with your next dinner. We look forward to seeing you soon.
Our History
Coming to America from Hungary in 1897, Joseph Timer found a new home in Racine, Wisconsin. Serving his new country in World War I, Joe returned to Racine and in 1926 opened a small store.
Despite being in the midst of prohibition, Joe found a demand for selling hops, malt and barley, for home brewers. Also, church wine and medicinal alcohol could be sold to those who held proper permits. On occasion on a few barrels of beer would arrive from Chicago. Canada was a source for whiskey, and four or five cases would arrive periodically to help satisfy the illicit thirst for liquor.
As time progressed, a tiny store on a busy corner led way to a new store built in 1955, and a new generation of the Timer family came on board. Ed Fahnrich, great grandson of Joseph Timer opened a brand new 12,000 square foot store, the biggest in Racine, on Northwestern Avenue in 1995, which serves as Timer’s’ current location today.
Ed retired in early 2015 turning the business over to Shawn Voss who is the current owner and runs the store with the assistance of this son Cameron Voss, Manager and Jason Jonas, Co-Manager.
Believing in the community, superior customer service, along with the largest selection of beer, wine and spirits, with everyday low prices. That simple formula has been the driving force, making Timer’s a market leader for over 80 years.
Circa 1907 in busy Uptown Racine, Wisconsin. Future home of the first Timer’s location.
1933, just after the repeal of prohibition. Inside of the first Timer’s location. (left) J. Timer and (right) his daughter Viola Timer (the mother of current Timer’s owner, Ed Fahnrich, Jr.)
1933, just after the repeal of prohibition. Inside of the first Timer’s location. (left) J. Timer and (right) son-in-law Ed Fahnrich, Sr. (the father of current Timer’s owner, Ed Fahnrich, Jr.)
Outside the Timer’s store circa 1933 after the repeal of prohibition.
On the floor of the second Timer’s store circa 1955.
In 1995, Timer’s built a brand new 12,000 square foot facility on Northwestern Avenue in Racine.
This new facility offered Timer’s a new opportunity to offer an even greater selection of fine wines, beer, spirits and cigars.
On the floor of Timer’s today …
